Q7 starts at €122,050 in Ireland - diesel only until early 2027

At a glance

Audi will sell Q7 in Ireland with diesel only

Two mild-hybrid 3.0 litre V6 diesel options (245hp and 299hp) until early 2027.

Starting price for Q7 SE in Ireland

122,050 for the basic SE model.

Plug-in hybrid Q7 arrival

PHEV due in the initial months of 2027; will be five-seat only and drop price below 100,000.

Audi sales performance in Ireland

Audi up 6.34% year to date and sits ahead of BMW by about 200 cars, according to The Irish Times.

Used-market context

Previous Q7 run-out sold 129 units in Ireland in 2026, reducing immediate used supply.

Audi goes diesel-first in Ireland

Audi has chosen to launch its redesigned Q7 in Ireland with only diesel power for the time being. The new model arrives here offered with two mild-hybrid versions of the 3.0 litre V6 diesel, rated at 245hp and 299hp.

Audi says a plug-in hybrid version will follow in the initial months of 2027, but until then buyers who want petrol or a petrol-hybrid option will not find it on Irish dealer forecourts.

Why Audi has taken this route

Locally the strategy makes some sense. Audi remains a strong performer in Ireland, with a year-to-date sales gain and a lead over BMW, so the brand can afford a staggered rollout while it prepares the PHEV model.

The diesel Q7 is comprehensively specified: seven seats as standard, standard air suspension, quattro four-wheel drive and rear-wheel steering. The basic SE model is priced at 122,050, making it a pricey option until the cheaper PHEV arrives.

What it means for Irish drivers

If you need seven seats now, the diesel Q7 is effectively the only new Q7 choice in Ireland until the PHEV arrives. Buyers who prefer a petrol or plug-in option will either have to wait into 2027 or consider alternatives such as the A6 Allroad, which offers plug-in hybrid power for roughly 30,000 less on comparable specification.

The forthcoming PHEV will be five-seat only, because the battery pack uses the space that would otherwise allow a third row. Audi says the hybrid will be long-ranged and will reduce the Q7s price by just over 20,000, dipping it below 100,000 when it arrives.

How this will affect value and choices on the forecourt

A diesel-only launch is likely to tighten the supply of PHEV and petrol Q7s in the near term, which could push some buyers toward used alternatives or rival models. The outgoing Q7 sold 129 units in its run-out period in Ireland, so used supply is not huge.

Buyers weighing fuel type, running costs and resale should also factor in forthcoming market changes: electrified rivals such as the new all-electric Range Rover Sport are now on sale, while high-performance all-electric flagships like Jaguars Type 01 underline the premium markets rapid shift to electric power.

Looking ahead

Expect dealers to take orders now for diesel Q7s while opening PHEV pre-orders as soon as Audi confirms exact Irish arrival dates in early 2027. The hybrids five-seat layout and lower headline price will reshape who buys a Q7 in Ireland, and could send some families toward other seven-seat models or high-spec estates.

If you are considering a new Q7 and need seven seats, act now. If you can wait for the PHEVs cheaper, electrified running costs and five-seat compromise, you may find better long-term value when it lands in the initial months of 2027.